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I recently wrote an article about the notable trend of infantilization in language app UI’s. I’ve seen some reports around that Duolingo moved away from their crowd-sourced translation model (meaning they’d rely mostly on volunteers and donations) but nothing solid to confirm that yet.ĭuolingo and the infantilization of language education
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UPDATE: They recently introduced a Duolingo Plus option for about $7 a month that removes ads and allows for offline learning, but it seems you’re still giving them your translations which they’ll sell and profit on. It’d be like a teacher taking a student’s finished exam and selling the student’s exam answers to a third party without the knowledge of the student. That’s fine.Īfter all, they’re offering you a service (learn languages) in exchange for your service (translation).īut for someone like me, I would rather pay directly and knowingly for a service that is built solely for the purpose of teaching languages, rather than a company that’s taking my work and selling it to God-knows-who for God-knows-how-much. Now, you might not consider Duolingo’s business model to be unethical or problematic in any way. With the massive rising popularity of subscription-based course platforms, RS was basically forced to change their pricing structure and offer an online subscription service (SaaS) at a fraction of the original cost. Thing have completely changed over the past 2 – 3 years. You’d pay several hundred dollars to buy a boxed package. When I initially reviewed RS years ago, I talked about its grotesque price tag and it really was notorious for being expensive. Rosetta Stone on the other hand is obviously a paid product.
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What appears to be a completely free web app for learning languages is really just a front for crowd-sourced translation (why pay a translation company when they can just get ignorant consumers to do it for them?). So this same principle is used on Duolingo. You know that annoying image pop-up on registration/login forms that gives you an image of a sign and asks you to verify by typing in what it says? That answer you type in actually gets sold – you’re basically translating something for them for free. In fact, the guy behind Duolingo ( Luis Von Ahn) previously worked on Re-CAPTCHA.
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I’m going to say something really unpopular and fairly controversial here (that you probably weren’t aware of).īy using their “free” software and doing their fill-in-the-blank exercises, you are actually submitting translations that are then sold to major corporations. So if Duolingo produces better results then why not take a completely free product over something you need to pay for, right? Makes sense?
My assumption is that anyone looking for a comparison between Duolingo and Rosetta Stone are doing so for one main reason: RS and Duolingo: Buying a product vs BEING the product
If you love languages and language learning, make sure to sign up to The Guild (free) at the bottom of this page. I don’t represent or earn from either of these companies.īoth of them have strengths and weaknesses in different areas but I definitely have a personal preference between the two which I’ll explain in a moment.